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BrandCAKE
ProjectBrand Identity
Colorful die-cut paper packaging design spelling cake set against a blurry meadow background filled with wildflowers.

CAKE Brand Identity 2025

Associated creatives

Daniel Ting Chong
Daniel Ting ChongGraphic Design
Jordan Metcalf
Jordan MetcalfGraphic Design
Andy Fenner and Marco Simal
Andy Fenner and Marco SimalCreative Direction
Frances Marais
Frances MaraisPhotography
Danica Deverill
Danica DeverillPhotography

Tags

cake packaging designpackaging designbrand identitydie cut packagingpaper packaging

Description

This brand identity project for CAKE showcases a vibrant, multi-colored die-cut paper packaging structure featuring bold typography. The packaging utilizes distinct blocks of blue, orange, teal, pink, and yellow, with striped pattern details across the top elements. It is photographed outdoors, placed directly against a soft-focus meadow background filled with pink and orange cosmos wildflowers. The composition emphasizes graphic clarity and playful color blocking against natural foliage.

Style

Artistic, Horizontal, playful, Warm, Retro

Industries

CPG / Packaged Food

Color

Lemon (40%)
Royal Blue (20%)
Rust (20%)

Background

Wildflower Field

Context

Advertising Campaign