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Colorful die-cut paper packaging design spelling cake set against a blurry meadow background filled with wildflowers.

CAKE Brand Identity 2025

About

This brand identity project for CAKE showcases a vibrant, multi-colored die-cut paper packaging structure featuring bold typography. The packaging utilizes distinct blocks of blue, orange, teal, pink, and yellow, with striped pattern details across the top elements. It is photographed outdoors, placed directly against a soft-focus meadow background filled with pink and orange cosmos wildflowers. The composition emphasizes graphic clarity and playful color blocking against natural foliage.

Brand

CAKE

Project

CAKE Brand Identity 2025

Keywords

cake packaging designpackaging designbrand identitydie cut packagingpaper packaging

Credits

Daniel Ting Chong
Graphic Design
Jordan Metcalf
Graphic Design
Andy Fenner and Marco Simal
Creative Direction
Frances Marais
Photography
Danica Deverill
Photography

Styles

ArtisticHorizontalPlayfulWarmRetro

Industries

CPG / Packaged Food

Background

Wildflower Field

Context

Advertising Campaign
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