Logo
Colorful die-cut paper packaging design spelling cake set against a blurry meadow background filled with wildflowers.
Fluted glass of beige beverage with a yellow straw against a solid cream background with bold white typography.
Close-up of three condensation-covered CAKE beverage cans featuring colourful striped designs and bold typography.
Three canned beverages from CAKE featuring striped graphic patterns and condensation droplets arranged horizontally on beige
An open colourful product box containing beverage cans, shot against a neutral studio backdrop with bright lighting.
A hand holding up a beverage can against a clear blue sky for the CAKE brand identity project.
Smartphone displaying a social media grid with coffee brand imagery against a bright blue sky with clouds
White long-sleeve graphic t-shirt with yellow and black flower branding laid flat on vibrant green grass.
Colorful die-cut paper packaging design spelling cake set against a blurry meadow background filled with wildflowers.
Fluted glass of beige beverage with a yellow straw against a solid cream background with bold white typography.
Close-up of three condensation-covered CAKE beverage cans featuring colourful striped designs and bold typography.

CAKE Brand Identity 2025

About

The brand identity for CAKE establishes a vibrant visual language rooted in playful typography and bold color blocking. The project spans across product packaging, digital social assets, and motion graphics, utilizing a palette of teal, pink, blue, and yellow to create a cohesive presence for the beverage brand. Creative direction by Andy Fenner and Marco Simal frames the aesthetic, which is defined by clean graphic forms and rhythmic vertical stripes. Graphic designers Daniel Ting Chong and Jordan Metcalf developed the distinctive wordmark and typographic treatments, while photographers Frances Marais and Danica Deverill captured the product line in both studio settings and organic, outdoor environments. The work maintains a consistent, minimalist composition throughout its multi-channel rollout.

Brand

CAKE

Credits

Daniel Ting Chong
Graphic Design
Jordan Metcalf
Graphic Design
Andy Fenner and Marco Simal
Creative Direction
Frances Marais
Photography
Danica Deverill
Photography

Industries

Beverages

Styles

HorizontalCommercialClean
5000+ profiles to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by