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BrandCAKE
ProjectBrand Identity
Three canned beverages from CAKE featuring striped graphic patterns and condensation droplets arranged horizontally on beige

CAKE Brand Identity 2025

Associated creatives

Daniel Ting Chong
Daniel Ting ChongGraphic Design
Jordan Metcalf
Jordan MetcalfGraphic Design
Andy Fenner and Marco Simal
Andy Fenner and Marco SimalCreative Direction
Frances Marais
Frances MaraisPhotography
Danica Deverill
Danica DeverillPhotography

Tags

three canned beveragescanned beveragesbeverage cansCAKE coffee canscoffee cansstriped beverage cansbeverage packaging

Description

This product packaging photography features three distinct cans of cold coffee beverages from the CAKE brand identity project. The cans are arranged vertically and side by side against a clean, neutral beige background, cast soft shadows downward. Each aluminum can displays a bold, vertical striped pattern in contrasting hues with condensation droplets clinging to their surfaces. Prominent typography across the packaging displays product titles alongside the signature rounded lowercase brand mark at the base. The composition is lit evenly with soft lighting that accentuates the metallic lids and matte label textures.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Natural light, Soft Light

Industries

Beverages

Background

White Seamless

Context

E-commerce / Product