Jean-Yves Lemoigne, Photographer, London

Description

A striking commercial photograph by Jean-Yves Lemoigne captures a man posing dynamically against a split blue and orange backdrop. The subject wears a dark bucket hat and a multi-toned denim jacket over a dark mesh shirt. He holds a glass bottle of Tiger beer up in one hand, catching the warm amber light, while his other hand gestures expressively toward the viewer. The high-contrast lighting creates dramatic split-color toning across the scene, highlighting textures in the clothing and the condensation on the beverage bottle.

Style

Horizontal, Commercial, Warm, Neon

Techniques

Low-key / chiaroscuro

Industries

Alcoholic Beverages

Color

Background

Gradient

Context

Advertising Campaign