CAKE Brand Identity 2025

Description

A white long-sleeve t-shirt bearing a distinctive yellow and black floral graphic is laid directly across a patch of lush green grass. Direct sunlight casts crisp shadows of grass blades across the fabric, creating natural textural contrast. The composition is captured from a high-angle perspective, highlighting the tactile weave of the cotton material against the organic blades of grass. This piece is part of the Brand Identity project for CAKE, featuring creative direction by Andy Fenner and Marco Simal, graphic design by Daniel Ting Chong and Jordan Metcalf, and photography by Frances Marais and Danica Deverill.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Color

Background

Park

Context

Advertising Campaign