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BrandCAKE
ProjectBrand Identity
Close-up of three condensation-covered CAKE beverage cans featuring colourful striped designs and bold typography.

CAKE Brand Identity 2025

Associated creatives

Daniel Ting Chong
Daniel Ting ChongGraphic Design
Jordan Metcalf
Jordan MetcalfGraphic Design
Andy Fenner and Marco Simal
Andy Fenner and Marco SimalCreative Direction
Frances Marais
Frances MaraisPhotography
Danica Deverill
Danica DeverillPhotography

Tags

CAKE beverage cansbeverage cansCAKE cansstriped canspackaging design

Description

This close-up product photograph showcases the brand identity and packaging design for CAKE. Three beverage cans feature bold vertical stripes in various colour combinations overlaid with large, playful typography spelling out the brand name. Water droplets speckle the metallic surfaces, creating a refreshing texture under close-up lighting. The graphic composition highlights the vibrant colour palette and distinctive typography created for the project. Creative direction and design credits include Daniel Ting Chong, Jordan Metcalf, Andy Fenner, Marco Simal, Frances Marais, and Danica Deverill.

Style

Horizontal, Commercial, Clean, Graphic

Industries

Beverages

Color

Jet Black (40%)
Magenta (30%)
Sky Blue (30%)

Background

Metal Texture

Context

E-commerce / Product