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Close-up of three condensation-covered CAKE beverage cans featuring colourful striped designs and bold typography.

CAKE Brand Identity 2025

About

This close-up product photograph showcases the brand identity and packaging design for CAKE. Three beverage cans feature bold vertical stripes in various colour combinations overlaid with large, playful typography spelling out the brand name. Water droplets speckle the metallic surfaces, creating a refreshing texture under close-up lighting. The graphic composition highlights the vibrant colour palette and distinctive typography created for the project. Creative direction and design credits include Daniel Ting Chong, Jordan Metcalf, Andy Fenner, Marco Simal, Frances Marais, and Danica Deverill.

Brand

CAKE

Project

CAKE Brand Identity 2025

Keywords

CAKE beverage cansbeverage cansCAKE cansstriped canspackaging design

Credits

Daniel Ting Chong
Graphic Design
Jordan Metcalf
Graphic Design
Andy Fenner and Marco Simal
Creative Direction
Frances Marais
Photography
Danica Deverill
Photography

Styles

HorizontalCommercialCleanGraphic

Industries

Beverages

Background

Metal Texture

Context

E-commerce / Product
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