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BrandCAKE
ProjectBrand Identity
An open colourful product box containing beverage cans, shot against a neutral studio backdrop with bright lighting.

CAKE Brand Identity 2025

Associated creatives

Daniel Ting Chong
Daniel Ting ChongGraphic Design
Jordan Metcalf
Jordan MetcalfGraphic Design
Andy Fenner and Marco Simal
Andy Fenner and Marco SimalCreative Direction
Frances Marais
Frances MaraisPhotography
Danica Deverill
Danica DeverillPhotography

Tags

product packagingbeverage canscardboard boxpackaged beveragescan packagingproduct box

Description

Product packaging photography for CAKE brand identity, featuring an open cardboard box filled with patterned beverage cans. The box features vibrant teal and pink panels with bold yellow and black typography on the sides. Inside, the lid reveals a bright yellow interior surface alongside a blue and black striped card insert. The setup is illuminated with clean studio lighting, casting a soft shadow on a neutral cream backdrop.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Beverages

Color

Cobalt (30%)
Magenta (30%)
Golden Yellow (20%)

Background

White Seamless

Context

E-commerce / Product