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BrandCAKE
ProjectBrand Identity
Smartphone displaying a social media grid with coffee brand imagery against a bright blue sky with clouds

CAKE Brand Identity 2025

Associated creatives

Daniel Ting Chong
Daniel Ting ChongGraphic Design
Jordan Metcalf
Jordan MetcalfGraphic Design
Andy Fenner and Marco Simal
Andy Fenner and Marco SimalCreative Direction
Frances Marais
Frances MaraisPhotography
Danica Deverill
Danica DeverillPhotography

Tags

smartphone mockupsmartphonesocial media feedsocial media gridmobile screenphone display

Description

This project showcase features a smartphone angled against a bright blue sky with white clouds, displaying a social media profile feed for CAKE coffee. The profile grid includes various branded posts such as canned coffee product shots, floral illustrations, and lifestyle photography in vibrant color palettes. The presentation highlights a cohesive visual identity across digital touchpoints with playful typography and striking color contrasts. The creative direction is handled by Andy Fenner and Marco Simal, with graphic design by Daniel Ting Chong and Jordan Metcalf, and photography by Frances Marais and Danica Deverill.

Style

Horizontal, Commercial, Clean

Industries

Beverages

Background

Clear Sky

Context

Social Media / Short Form Video