Brand
ProjectZatopek 10

On Zatopek 10 2023
Associated creatives
Tags
Description
This black-and-white sports portrait captures an exhausted female runner bending over with her hands resting on her knees on a running track. She wears a patterned athletic crop top and shorts, with a race bib displaying the number three pinned to her hip, and a digital sports watch on her wrist. A second athlete is visible in the background, also bent over in exhaustion on the track. The monochrome image features a grainy film aesthetic with high contrast, emphasizing the raw physical exertion of competitive racing.
Style
Documentary, Vertical, Monochrome, Gritty, Grainy
Techniques
Analogue / film
Industries
Sportswear
Color
Jet Black (60%)
Pure White (40%)
Background
Road
Context
Advertising Campaign