Brand
ProjectZatopek 10
On Zatopek 10 2023
Associated creatives
Tags
Description
This black-and-white athletic portrait captures a runner wearing a sleeveless tank top and sunglasses while on a running track. The heavy grain and monochrome aesthetic give the image a classic, documentary-style feel. The runner's hands are positioned near the lower frame, possibly adjusting gear or checking a watch. The background shows blurred track markings and spectator areas, emphasizing motion and focus. This piece is part of the Zatopek 10 project for On, photographed by Julian Schulz.
Style
Documentary, Vertical, Monochrome
Techniques
Analogue / film
Industries
Sportswear
Context
Advertising Campaign