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BrandASOS
ProjectThe Asos Blue Room
Blonde woman wearing dark oval sunglasses and an olive green collared shirt against a powder blue background.

ASOS The Asos Blue Room 2026

Associated creatives

Luke Lovell
Luke LovellPhotographer
Paolo Princi
Paolo PrinciCreative Director
Luke Lovell
Luke LovellDirector
Anna Chapman
Anna ChapmanHair Stylist
James Rowe
James RoweHair Stylist
India Excell
India ExcellMakeup Artist
Mattie White
Mattie WhiteMakeup Artist
Abena Robinson
Abena RobinsonManicurist
Liia Zotova
Liia ZotovaManicurist
Hugh Laughton-Scott
Hugh Laughton-ScottModel
Jeremiah Berko Fourdjour
Jeremiah Berko FourdjourModel
Rina Lipa
Rina LipaModel

Tags

blonde woman in sunglasseswoman in sunglassesoval sunglassescat eye sunglassesdark sunglassesolive green shirtolive shirtcollared shirt

Description

A close-up fashion portrait for The Asos Blue Room campaign photographed by Luke Lovell with creative direction by Paolo Princi for ASOS. The blonde female model wears dark-tinted narrow oval sunglasses and a textured olive green collared shirt with glossed lips and soft makeup. She poses with a subtle upward gaze against a light powder blue seamless backdrop under soft, diffused studio lighting.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

Eyewear

Color

Olive (40%)
Jet Black (20%)

Background

Coloured Seamless, Office

Context

Advertising Campaign