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BrandASOS
ProjectThe Asos Blue Room
Model Rina Lipa posing in a draped yellow top and blue denim jeans against a light wood panel wall.

ASOS The Asos Blue Room 2026

Associated creatives

Luke Lovell
Luke LovellPhotographer
Paolo Princi
Paolo PrinciCreative Director
Luke Lovell
Luke LovellDirector
Anna Chapman
Anna ChapmanHair Stylist
James Rowe
James RoweHair Stylist
India Excell
India ExcellMakeup Artist
Mattie White
Mattie WhiteMakeup Artist
Abena Robinson
Abena RobinsonManicurist
Liia Zotova
Liia ZotovaManicurist
Hugh Laughton-Scott
Hugh Laughton-ScottModel
Jeremiah Berko Fourdjour
Jeremiah Berko FourdjourModel
Rina Lipa
Rina LipaModel

Tags

rina lipayellow draped topyellow topdraped topblue denim jeansdenim jeansblue jeansolive green clutchgreen clutchtextured clutch bag

Description

Model Rina Lipa poses for ASOS in The Asos Blue Room campaign, photographed by Luke Lovell with creative direction by Paolo Princi. She is styled in a gathered yellow sleeveless top paired with classic blue denim jeans and an olive green textured clutch bag tucked under her arm. Directional lighting casts subtle shadows against a clean, light wood panel background.

Style

Vertical, Commercial, Warm

Techniques

Hard Light

Industries

High Street Fashion

Color

Mustard (50%)
Denim (30%)
Olive (20%)

Background

Wood Texture

Context

Advertising Campaign