ASOS The Asos Blue Room 2026

Description

Model Rina Lipa reclines on a channel-tufted light blue velvet sofa for ASOS's 'The Asos Blue Room' campaign. She wears a textured yellow halter mini dress embellished with dangling cord fringe across the bodice and a ruffled hem, styled with brown pointed-toe slingback kitten heels. The shot is captured against matching draped powder blue curtains under clean, soft studio lighting directed by Luke Lovell and creative directed by Paolo Princi.

Style

Horizontal, Commercial, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

Set-dressed, Office

Context

Advertising Campaign