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  • ·ASOS The Asos Blue Room Campaign with Luke Lovell
BrandASOS
ProjectThe Asos Blue Room
Blonde woman lying on a light blue carpet wearing an olive green jacket over a burgundy bikini top in front of blue curtains.

ASOS The Asos Blue Room 2026

Associated creatives

Luke Lovell
Luke LovellPhotographer
Paolo Princi
Paolo PrinciCreative Director
Luke Lovell
Luke LovellDirector
Anna Chapman
Anna ChapmanHair Stylist
James Rowe
James RoweHair Stylist
India Excell
India ExcellMakeup Artist
Mattie White
Mattie WhiteMakeup Artist
Abena Robinson
Abena RobinsonManicurist
Liia Zotova
Liia ZotovaManicurist
Hugh Laughton-Scott
Hugh Laughton-ScottModel
Jeremiah Berko Fourdjour
Jeremiah Berko FourdjourModel
Rina Lipa
Rina LipaModel

Tags

blonde woman lying downblonde womanwoman lying downolive green shirtolive green jacketgreen shirtburgundy bikini topburgundy bikinibikini topsilver banglessilver bracelet

Description

Photographed by Luke Lovell with creative direction by Paolo Princi, this fashion image from The Asos Blue Room campaign for ASOS features a young woman reclining on a soft light blue carpet. She wears an unbuttoned olive green crinkled shirt layered over a burgundy bikini top detailed with metal eyelets, paired with chunky silver bangles and rings. Long blonde hair falls past her shoulders as she gazes directly toward the camera against a backdrop of soft blue pleated drapery.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Olive (60%)
Burgundy (20%)

Background

Set-dressed, Office

Context

Advertising Campaign