BrandASOS
ProjectThe Asos Blue Room

ASOS The Asos Blue Room 2026
Associated creatives
Tags
Description
Model Hugh Laughton-Scott steps across a blue carpeted set in an editorial portrait for the ASOS 'The Asos Blue Room' campaign photographed by Luke Lovell. He is dressed in a tailored black double-breasted jacket with contrasting buttons, a pale blue collared shirt, a dark burgundy tie, and pleated wide-leg beige trousers paired with dark leather loafers. The set is framed by draped pale blue fabric curtains under soft studio lighting, creating a clean, monochromatic backdrop that highlights the menswear styling.
Style
Editorial, Vertical, Clean, Polished
Techniques
Soft Light
Industries
High Street Fashion
Color
Beige (50%)
Off-Black (40%)
Background
Office, Fabric Texture
Context
Advertising Campaign

