BrandASOS
ProjectThe Asos Blue Room

ASOS The Asos Blue Room 2026
Associated creatives
Tags
Description
Model Rina Lipa is seated on a powder-blue velvet armchair against a draped blue fabric backdrop for The ASOS Blue Room campaign. She wears a golden yellow lace halter mini dress featuring intricate floral embroidery, vertical string tassels across the bodice, and a ruffled hem. Her long dark brunette hair cascades over her shoulder while she rests one hand accented with delicate gold rings on the armrest. The portrait features balanced, soft studio illumination highlighting the rich visual contrast between the warm yellow dress and cool blue environment.
Style
Vertical, Commercial, Clean
Techniques
Soft Light
Industries
High Street Fashion
Color
Golden Yellow (60%)
Background
Set-dressed, Showroom
Context
Advertising Campaign

