ASOS The Asos Blue Room 2026

Description

Model Jeremiah Berko Fourdjour poses atop a low white cylindrical plinth in a studio setting for ASOS's 'The Asos Blue Room' campaign, photographed and directed by Luke Lovell with creative direction by Paolo Princi. He is styled in a minimalist summer ensemble consisting of a white sleeveless ribbed tank top, high-waisted wide-leg brown pleated trousers, dark slide sandals, and tinted sunglasses. The background is composed of floor-to-ceiling powder blue draped curtains extending onto a matching blue carpet, illuminated with clean, soft studio lighting.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

Set-dressed, Office

Context

Advertising Campaign