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BrandASOS
ProjectThe Asos Blue Room
Model Rina Lipa posing in a sheer brown mini dress, black boots, and a pink fringe bag on a round plinth in front of blue curtains.

ASOS The Asos Blue Room 2026

Associated creatives

Luke Lovell
Luke LovellPhotographer
Paolo Princi
Paolo PrinciCreative Director
Luke Lovell
Luke LovellDirector
Anna Chapman
Anna ChapmanHair Stylist
James Rowe
James RoweHair Stylist
India Excell
India ExcellMakeup Artist
Mattie White
Mattie WhiteMakeup Artist
Abena Robinson
Abena RobinsonManicurist
Liia Zotova
Liia ZotovaManicurist
Hugh Laughton-Scott
Hugh Laughton-ScottModel
Jeremiah Berko Fourdjour
Jeremiah Berko FourdjourModel
Rina Lipa
Rina LipaModel

Tags

rina lipawoman standing on plinthwoman standingbrown mini dresssheer brown dresssheer mini dressbrown dresspink fringe bagpink fringe handbagfringe bagblack leather bootsblack bootsmid calf boots

Description

Model Rina Lipa stands atop a low circular white plinth in a studio setting for ASOS's 'The Asos Blue Room' project. She wears a sheer, long-sleeved brown mini dress cinched at the waist with a thin belt, paired with black mid-calf leather boots. She carries a statement dusty-pink suede fringe bag and wears a metallic star pendant necklace. The backdrop features floor-to-ceiling pleated sky-blue drapes set above matching blue carpeting under soft, even studio lighting.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Chocolate (40%)
Dusty Rose (30%)
Jet Black (30%)

Background

Set-dressed

Context

Advertising Campaign