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Rina Lipa smiling while holding a tall stack of light blue envelopes against a light wood paneled wall.

ASOS The Asos Blue Room 2026

Associated creatives

Tags

Description

Model Rina Lipa smiles as she holds a large stack of light blue envelopes for ASOS's The Asos Blue Room campaign. She is styled in a draped chartreuse-yellow top paired with light-wash denim jeans and accessorized with a dark sculpted earring. The scene is shot against a light wood panel background with clear studio lighting. Creative direction by Paolo Princi and photography by Luke Lovell.

Style

Vertical, Commercial, playful, Warm, Clean

Techniques

Flash

Industries

High Street Fashion

Color

Mustard (30%)
Powder Blue (30%)
Denim (20%)

Background

Wood Texture

Context

Advertising Campaign