BrandASOS
ProjectThe Asos Blue Room

ASOS The Asos Blue Room 2026
Associated creatives
Tags
Description
Model Rina Lipa smiles as she holds a large stack of light blue envelopes for ASOS's The Asos Blue Room campaign. She is styled in a draped chartreuse-yellow top paired with light-wash denim jeans and accessorized with a dark sculpted earring. The scene is shot against a light wood panel background with clear studio lighting. Creative direction by Paolo Princi and photography by Luke Lovell.
Style
Vertical, Commercial, playful, Warm, Clean
Techniques
Flash
Industries
High Street Fashion
Color
Mustard (30%)
Powder Blue (30%)
Denim (20%)
Background
Wood Texture
Context
Advertising Campaign

