Logo
  • Home
  • ·Media
  • ·ASOS The Blue Room Editorial Campaign Portrait
BrandASOS
ProjectThe Asos Blue Room
Smiling woman with eyes closed wearing a sheer taupe blouse, gold statement necklace, and holding a pink fringed bag against blue drapes.

ASOS The Asos Blue Room 2026

Associated creatives

Luke Lovell
Luke LovellPhotographer
Paolo Princi
Paolo PrinciCreative Director
Luke Lovell
Luke LovellDirector
Anna Chapman
Anna ChapmanHair Stylist
James Rowe
James RoweHair Stylist
India Excell
India ExcellMakeup Artist
Mattie White
Mattie WhiteMakeup Artist
Abena Robinson
Abena RobinsonManicurist
Liia Zotova
Liia ZotovaManicurist
Hugh Laughton-Scott
Hugh Laughton-ScottModel
Jeremiah Berko Fourdjour
Jeremiah Berko FourdjourModel
Rina Lipa
Rina LipaModel

Tags

smiling womanwoman smilingsheer taupe blousetaupe blousesheer blousegold statement necklacegold necklacestatement necklacepink fringe bagfringe bag

Description

A close-up fashion portrait from the ASOS 'The Asos Blue Room' campaign photographed by Luke Lovell with creative direction by Paolo Princi. A smiling woman poses candidly with her eyes closed, resting a fingertip against her front teeth before draped blue studio fabric. She is styled in a sheer taupe long-sleeved blouse with tie cuffs, accessorized by an ornate gold sculptural star pendant necklace, gold hoop earrings, a ring, and a pastel pink fringed bag tucked under her arm. The composition is captured with soft, flattering studio lighting and clean color grading.

Style

Vertical, Commercial, playful, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Taupe (50%)
Dusty Rose (20%)

Background

Library, Fabric Texture

Context

Advertising Campaign