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Brand
ASOS
ProjectThe Asos Blue Room
Rina Lipa crouching on a white cylindrical plinth in a shimmering grey pleated dress and dark brown heels against a light blue curtain.

ASOS The Asos Blue Room 2026

Associated creatives

Luke Lovell
Luke LovellPhotographer
Paolo Princi
Paolo PrinciCreative Director
Luke Lovell
Luke LovellDirector
Anna Chapman
Anna ChapmanHair Stylist
James Rowe
James RoweHair Stylist
India Excell
India ExcellMakeup Artist
Mattie White
Mattie WhiteMakeup Artist
Abena Robinson
Abena RobinsonManicurist
Liia Zotova
Liia ZotovaManicurist
Hugh Laughton-Scott
Hugh Laughton-ScottModel
Jeremiah Berko Fourdjour
Jeremiah Berko FourdjourModel
Rina Lipa
Rina LipaModel

Tags

rina liparina lipa crouchingpleated mini dresssilver pleated dresslight grey dressbrown slingback heelsslingback heels

Description

Model Rina Lipa poses for ASOS in 'The Asos Blue Room' campaign photographed and directed by Luke Lovell. She crouches atop a white circular plinth wearing a shimmering light grey pleated mini dress with sheer draping sleeves, paired with dark brown pointed-toe slingback heels. The studio environment features pale blue draped curtains and matching carpet, creating a cool tonal backdrop illuminated by soft, even studio lighting.