Planet Fitness
Planet Fitness campaigns championing the Judgement Free Zone across fitness and sports
Featured Planet Fitness projects
This week's top Planet Fitness projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Planet Fitness · Strong Pop
Planet Fitness presents Strong Pop, a commercial spot highlighting the gym's accessible atmosphere. The film features a direct-to-camera address from a member, set against the backdrop of a standard workout floor. Produced by Eric Tom & Bruce, the project leans into a clean, live-action aesthetic. The visual execution utilizes the brand's signature purple and yellow color palette, captured in a brightly lit, high-traffic gym environment.
Planet Fitness · Tiny Gym
Planet Fitness presents Tiny Gym, a commercial spot that highlights the energy and atmosphere of their workout facilities. The piece follows a member navigating a brightly lit gym environment defined by the brand's signature purple and yellow color palette. Directed and produced by Eric Tom & Bruce, the project leans into a clean, live-action aesthetic. The narrative centers on a walk-through of the gym floor, showcasing diverse members interacting with exercise equipment and staff, captured through a rhythmic, active camera track.
Planet Fitness · It's time for Big Fitness Energy™!
Planet Fitness presents a commercial campaign titled 'It's time for Big Fitness Energy™!', exploring the contrast between daily fatigue and the vitality found in an active gym environment. The narrative follows individuals managing low-energy struggles in everyday scenarios before transitioning to the gym floor. Produced by Caviar with production service from The Roots Production Service and creative direction by Barkley OKRP, the film utilizes live-action technique and dynamic editing to showcase diverse members utilizing treadmills and weight training equipment. The project maintains a clean aesthetic, highlighting the brand's judgment-free environment through vibrant, high-energy pacing.
Planet Fitness · Gym Squad
Planet Fitness introduces the Gym Squad, a commercial campaign spotlighting a diverse cast of characters navigating their health club routines. By focusing on archetypes such as 'Molly the Machine' and 'Dancing Dave,' the project utilizes live-action technique and humorous framing to contrast individual workout styles within a modern fitness environment. Produced by Eric Tom & Bruce, the project features clean, brightly lit visuals that maintain an energetic pace across the horizontal commercial format. The graphic-driven character introductions lean into a lighthearted tone, establishing each squad member through their specific gym personality.
Planet Fitness · Gym Everyday
Planet Fitness presents Gym Everyday, a commercial spot that highlights the inclusive atmosphere of the brand's gym facilities. The film transitions between everyday cafe settings and high-energy workout spaces, documenting a range of fitness routines from treadmill training to guided leg presses. Produced by Eric Tom & Bruce, the project utilises a live-action technique to capture a diverse group of members utilizing the club’s signature wellness equipment. The visual language relies on dynamic framing and natural lighting to emphasize the gym's accessible environment.
Planet Fitness · MOTHER FITNESS
Planet Fitness taps into a high-energy aesthetic for the 'MOTHER FITNESS' commercial spot. The project features musician Megan Thee Stallion, who moves through a gym setting accented by purple smoke effects and atmospheric fog. Developed alongside agency Barkley OKRP and production house PRETTYBIRD US, the film utilizes live-action technique layered with VFX to align the brand's signature identity with a rhythmic, performance-led narrative. Post-production by NOISE maintains a consistent color grade throughout the piece.
Planet Fitness · Get Down With Your Judgment Free Self
Planet Fitness promotes its inclusive exercise environment in the campaign, 'Get Down With Your Judgment Free Self.' The commercial captures a wide range of individuals training and dancing throughout a gym, utilizing a bright, high-energy aesthetic that leans into the brand's signature purple and yellow color palette. Produced by Scholar, the spot features a dynamic mix of live-action technique and clean, vibrant set design. The choreography and lighting emphasize an accessible atmosphere across various gym zones, from the weight room to circuit training stations.
Planet Fitness · Repisode 2 – Gym Bros
Planet Fitness presents this commercial campaign, capturing a casual exchange between two gym-goers within a high-traffic workout facility. The spot leans into a grounded aesthetic, utilising live-action techniques and natural light to maintain a clean, accessible atmosphere throughout the workout floor. Developed by agency BarkleyOKRP with production by Cardboard Spaceship, the creative focuses on the routine interactions common to fitness culture. The edit, managed by Whitehouse Post, balances the dialogue with the surrounding gym environment, while sound design from Post Haus and Primary completes the production.
Planet Fitness · Repisode 3 – Cheat Day
Planet Fitness introduces the third installment of its digital series, Repisode 3 – Cheat Day, continuing the brand's exploration of fitness club culture. The commercial features a lighthearted, observational exchange between two gym members, framed within the high-contrast purple and yellow environment of the club. Developed by BarkleyOKRP, the project leverages a vertical format tailored for mobile engagement, specifically highlighting the high school summer pass initiative. The production utilizes live-action technique and a polished aesthetic to maintain consistent visual clarity throughout the short-form narrative.
Planet Fitness · Repisode 1 – New Lewk
Planet Fitness introduces 'Repisode 1 – New Lewk,' an episodic project that follows a group of diverse young adults navigating interactions within a gym setting. The narrative centers on comedic, conversational moments set against the backdrop of a modern fitness club. The project features live-action technique and a clean visual aesthetic, focusing on active lifestyle apparel and the energy of the gym environment. Developed by agency partners BarkleyOKRP with production handled by Cardboard Spaceship, the commercial content utilizes indoor lighting to maintain a bright, contemporary tone.
Planet Fitness · The Sas-Squad
In this commercial project for Planet Fitness titled 'The Sas-Squad,' the brand leans into a comedic, character-driven narrative set within the confines of a gym. The live-action technique captures the vibrant, branded environment as a series of gym archetypes are introduced alongside a person in a Sasquatch costume. Developed by agency Bensimon Byrne, the production features a high-energy gym interior defined by the brand's signature purple and yellow palette. The project involved post-production work by Rooster Post Production and Alter Ego, with music and sound design provided by Berkeley Inc. and production services handled by Partners Film.
Planet Fitness · Why PF Now
Planet Fitness presents Why PF Now, a commercial campaign produced by agency BarkleyOKRP. The film focuses on the diverse gym-going experience, capturing members as they engage with strength and cardio equipment in a standard workout environment. The production utilizes live-action technique and clean visual styling to showcase a variety of fitness routines. Natural and interior lighting emphasize the gym facilities and the activity within the space, maintaining a consistent aesthetic throughout the project.
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