Call of Duty
Call of Duty's high-octane cinematic campaigns and live-action gaming trailers
Featured Call of Duty projects
This week's top Call of Duty projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Call of Duty · Squad Up
Call of Duty masterfully leans into the visceral energy of its gaming universe with the Squad Up campaign, a high-octane production that blurs the lines between virtual warfare and gritty reality. This cinematic music video places rapper Lil Baby at the center of an industrial hangar, serving as a pulse-pounding anchor for a sequence defined by tactical apparel and a heavy military-themed aesthetic. The project, brought to life through the creative vision of 72andSunny LA, uses a masterclass in live-action technique to translate the game's collaborative spirit into a real-world spectacle. As dirt bikes and ATVs charge from the hangar onto a sprawling airfield, the film utilizes dynamic camera movements and slow motion to heighten the sense of scale and urgency. The color palette relies on muted green and industrial grey tones to evoke a somber, battle-hardened mood, while quick cuts build a rhythmic intensity that mirrors the fast-paced nature of the video games industry. By focusing on the strength of the squad rather than just the individual, the work successfully captures the camaraderie at the core of the Call of Duty franchise. Every frame feels deliberate, emphasizing how the brand maintains its cultural relevance by tapping into urban subcultures and high-stakes cinematic storytelling to engage a global audience of dedicated players.
Call of Duty · The Guild - Case Study
Call of Duty explores the intersection of real-world innovation and science fiction in this case study for The Guild. The project leans into high-end cinematic production, integrating live-action techniques with complex VFX to highlight an array of autonomous technology, including quadruped robots and aerial drones. Developed by the team at 72andSunny LA, the film oscillates between archival news footage and stylized studio sequences. The aesthetic is defined by a clean, monochrome color palette, utilizing stark lighting to frame the central humanoid robotic exosuit against metallic and industrial backdrops.
Call of Duty · Mobile
Call of Duty Mobile brings its high-stakes environment to the screen with this action-packed sequence. The production focuses on a tactical chase through arid canyon terrain, following two military buggies as they maneuver across the landscape. With post-production and visual effects provided by 9iFX Studios, the project utilizes live-action techniques to emphasize speed and motion. The result highlights the cinematic visual language synonymous with the mobile gaming franchise.
Call of Duty · Razorback Vignette
Call of Duty presents the Razorback Vignette, a cinematic look at the tactical weaponry featured within the game environment. The project highlights a futuristic sniper rifle in detail, focusing on its intricate metallic textures and blue barrel accents. Set against the backdrop of a ship deck during golden hour, the visuals lean into a military aesthetic through the use of high-fidelity CGI. The project was executed with post-production and visual effects provided by 9iFX Studios.
Call of Duty · Black Ops 7
Call of Duty debuts the latest entry in its iconic franchise, Black Ops 7, with a high-tension promotional film. The sequence follows a tactical operator through a confined, industrial setting, capturing the grit and intensity associated with the series. The production, supported by Rodeo Production, leans into a cinematic visual language defined by striking vertical linear lighting. Contrasting amber and blue tones dominate the frame, working alongside high-contrast color grading to build a precise, atmospheric tension. Rodeo FX handled the post-production and visual effects, while Petrol Advertising provided the creative vision behind the project.
Call of Duty · #CODNATION
Call of Duty delivers a high-intensity commercial for #CODNATION, a project that highlights the immersive community experience of the franchise. The production balances dramatic cinematic sequences of tactical operators with rapid-fire gameplay footage and candid reactions from streamers. Developed by agency 72andSunny LA with production handled by Hecho Studios, the spot creates a hybrid visual experience. It blends 3D render and CGI elements with live-action techniques to bridge the gap between in-game tactical environments and the personal atmosphere of home gaming setups.
Call of Duty · 'Vanguards of Photography'
Call of Duty explores the intersection of real-world history and digital recreation in 'Vanguards of Photography.' This promotional video documentary leans into a stark, clean visual style, placing professional war photojournalists in a controlled studio environment to discuss their experiences covering international conflicts. The project weaves archival footage with cinematic combat sequences to ground its historical themes. The production, spearheaded by Activision Blizzard, utilizes a live-action technique to facilitate a reflective tone that contrasts the technical art of photography with the nature of combat gaming.
Call of Duty · Squad Up
Call of Duty delivers a high-energy campaign with the 'Squad Up' promotional video. Featuring artist Lil Baby, the piece moves from the confined atmosphere of a dim hangar into expansive exterior airfield sequences. The edit balances performance footage with tactical motifs, including revving motorcycles and gritty gear. With production by PRETTYBIRD US and sound design by SOUTH music, the project leans into cinematic live-action techniques and action-oriented framing to bridge the gap between music and gaming.
Call of Duty · Cortez
Call of Duty delivers a cinematic trailer for Cortez, a live-action project that leans into a gritty and moody atmosphere. The sequence utilizes high-contrast shadows and desaturated tones to establish its aesthetic, capturing a character amidst a stark interior setting. Developed under the creative direction of 72andSunny New York with production by MJZ, the project features post-production and visual effects handled by Blacksmith. The film relies on low-key chiaroscuro lighting to ground its visual narrative.
Call of Duty · Activision Blizzard Trailer
Call of Duty delivers a cinematic video trailer, produced in collaboration with agency 72andSunny LA. The spot pivots away from traditional combat sequences to focus on a tense, atmospheric narrative set within the confines of an office elevator. The execution relies on live-action techniques to build suspense as characters interact with mobile devices, underscored by a rhythmic sound design from Mophonics. The piece leans into muted colour grading and natural interior lighting to maintain a grounded, corporate aesthetic throughout the trailer.
Call of Duty · Specialist
Call of Duty's Specialist commercial channels intense narrative tension, leaning into gritty, cinematic visuals. Produced by agency 72andSunny LA, the film utilises high-contrast, low-key lighting to frame a soldier amidst a series of rapid action sequences. The piece integrates glitch-effect transitions and detailed tactical gear design to maintain a sharp, immersive aesthetic. Sound design for the project was provided by Mophonics.
Call of Duty · Modern Warfare 3 Makarov Returns
Call of Duty debuts the return of Makarov for the Modern Warfare 3 promotional campaign. This cinematic gaming project utilizes live-action technique to establish an atmospheric, dark prison setting. The spot focuses on a gritty sequence featuring a man emerging from shadow-filled corridors, framed by armed guards. Moody color grading and low-key lighting reinforce the tension of the narrative. Production was spearheaded by 72andSunny LA in partnership with PRETTYBIRD US, with post-production and VFX support from Company 3 LA and The Mill US, and sound design by LIME.
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