Planet Fitness: Get Down With Your Judgment Free Self
Brand
Date
Apr 2023
Description
Planet Fitness promotes its inclusive exercise environment in the campaign, 'Get Down With Your Judgment Free Self.' The commercial captures a wide range of individuals training and dancing throughout a gym, utilizing a bright, high-energy aesthetic that leans into the brand's signature purple and yellow color palette. Produced by Scholar, the spot features a dynamic mix of live-action technique and clean, vibrant set design. The choreography and lighting emphasize an accessible atmosphere across various gym zones, from the weight room to circuit training stations.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Golden Yellow
Background
Gym
Context
TVC / TV Commercial
Associated creatives
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