Planet Fitness: Why PF Now
Brand
Date
Feb 2025
Description
Planet Fitness presents Why PF Now, a commercial campaign produced by agency BarkleyOKRP. The film focuses on the diverse gym-going experience, capturing members as they engage with strength and cardio equipment in a standard workout environment. The production utilizes live-action technique and clean visual styling to showcase a variety of fitness routines. Natural and interior lighting emphasize the gym facilities and the activity within the space, maintaining a consistent aesthetic throughout the project.
Style
Horizontal, Commercial, Clean
Industries
Background
Gym
Context
TVC / TV Commercial
Associated creatives
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