Peloton
Peloton's cinematic fitness campaigns, instructor portraits and high-energy workout spots
Featured Peloton projects
This week's top Peloton projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Peloton · Let Yourself Run
Peloton’s 'Let Yourself Run' campaign centers on a cinematic live-action sequence featuring artist Miley Cyrus. The film, directed by Bethany Vargas with production support from DIVISION Global and producer Angelo Mazzamuto, frames Cyrus during a session on a treadmill within a mirrored studio environment. The visual approach, led by director of photography Ben Carey, utilizes clean composition and drone footage to capture the movement. The aesthetic is defined by a distinct golden hour lighting palette, supported by a creative team including fashion stylist Bradley Kenneth, hair stylist Bobby Eliot, makeup artist Janice Daoud, and manicurist Miho Nails.
Peloton · On To The Next
Peloton's 'On To The Next' campaign highlights the morning fitness routines of dedicated riders, transitioning from the quiet of dawn to the focused atmosphere of indoor training. The commercial captures the personal motivation inherent in individual exercise, moving from external morning landscapes into private home settings. Produced by GREATERGOOD, the spot employs cinematic live-action techniques and low-key lighting to draw attention to the rhythmic nature of early workouts. The imagery leans into a matte visual finish, maintaining an intimate and grounded perspective on home fitness.
Peloton · Peloton Instructor I Camila Ramon
This fitness campaign for Peloton profiles instructor Camila Ramon, capturing her personal transition from Buenos Aires to Miami through a blend of lifestyle portraiture and training sequences. The project utilises a cinematic approach, alternating between warm, golden hour studio lighting and high-contrast, black-and-white performance footage. The narrative incorporates personal archival material alongside live-action coaching sessions. Heavy Duty Projects provided the music and sound design to accompany the sequences, which transition from high-energy stationary cycling to reflective, candid portraits.
Peloton · Let Yourself Go 2.0
Peloton’s Let Yourself Go 2.0 campaign presents a high-energy look at the brand’s treadmill experience. The spot focuses on the physicality of the workout, captured through dynamic tracking shots and overhead perspectives that emphasize movement and intensity within a minimalist architectural setting. Produced by DIVISION US and Max Cooper, the film relies on a clean, grounded visual language. Warm color grading and the use of natural light highlight the subject’s focus, while the production team leans into a live-action technique to ground the performance in a realistic, sunlit environment.
Peloton · Let Yourself Go
Peloton’s latest commercial, 'Let Yourself Go,' captures an intense indoor running session centered on the experience of athletic exertion. The spot features a runner navigating a high-intensity treadmill workout within a light-filled studio space defined by arched beamed ceilings. The production, led by Max Cooper, utilizes cinematic live-action techniques to contrast the kinetic energy of the workout with the calm, sun-drenched environment. The visual execution favors tight, detailed close-ups and overhead tracking angles to emphasize the physical demands of the session.
Peloton · Member Stories - Candice Brathwaite
Peloton explores the intersection of personal narrative and physical training in this documentary-style brand film. Centered on author Candice Brathwaite, the piece documents her fitness journey, transitioning between indoor treadmill sessions and outdoor running sequences. The film utilizes a cinematic, live-action technique to capture candid moments of reflection within a domestic setting. Production was handled by Lowkey Films, focusing on a clean, warm aesthetic to frame the member's perspective on sport and movement.
Peloton · Christmas
Peloton explores the holiday season in this festive commercial, which leans into nostalgic winter themes through atmospheric lighting and classic set design. The spot establishes a traditional holiday environment, moving from a snowy village street to an intimate encounter between carolers and a local resident. Crafted by AdSmart from Sky, the live-action production utilizes cinematic framing to build a seasonal narrative. The work captures a character-driven moment set against a backdrop of winter textures.
Peloton · Cross Training Series powered by Peloton IQ
Peloton introduces the Cross Training Series, a dynamic project that brings the brand's expansive workout ecosystem to the forefront. Captured within a minimalist white studio, the film showcases athletes engaging in a diverse array of cross-training disciplines, from yoga to weight-focused intervals, anchored by a series of live-action techniques and sleek product cinematography. Developed by FutureDeluxe, the commercial focuses on the technical integration between users and equipment, utilizing sharp lighting and smooth motion cuts to emphasize the physical precision of the workouts. The production features a range of collaborative efforts, with music and sound design by Harbor Picture Company, post-production and VFX by Daydreamer, and production services provided by Polymath Productions.
Peloton · A Fitness Carol
Peloton presents A Fitness Carol, a holiday-themed campaign spot that captures a narrative shift from winter isolation to active participation. The film follows a central character whose initial resistance to the season melts away upon receiving a stationary bike, pivoting the focus toward movement and home-based fitness. Produced by adam&eveDDB, the work utilises live-action techniques and cinematic lighting to highlight the interior setting. The production benefits from post-production and VFX work by Wave Studios NY, resulting in a project that leans into atmospheric storytelling and rich, intentional framing.
Peloton · Holiday Tread
Peloton's Holiday Tread campaign highlights the integration of home fitness equipment into daily routines, capturing the focus and comfort of a personal training session. The production moves through a residential interior, framing individuals as they interact with digital instructors via their equipment. Produced by Scholar, the film leans into a cinematic aesthetic, utilizing warm ambient lighting to emphasize the domestic setting. The work utilizes live-action technique to document the flow of movement, centering on the interaction between user and screen across a range of home workouts.
Peloton · Cori
The film Cori for Peloton captures a narrative of endurance and recovery within the fitness sector. Produced by Dress Code, the piece tracks the physical journey of an athlete through running, swimming, and various outdoor movements. Employing a raw, documentary-style approach, the footage focuses on the realities of training, from close-up shots of physical exertion and sweat to the diagnostic imagery of medical x-rays and healing scars. The work utilizes live-action techniques to emphasize movement, framed against coastal settings with naturalistic color grading and cinematic lighting.
Peloton, Google · Original
Peloton and Google collaborate on this original commercial spot, which explores the intersection of active lifestyles and mobile technology. The project features a series of dynamic workout sequences transitioning between outdoor woodland environments and contemporary indoor studio spaces. With production led by The Deli, the film utilizes a live-action technique to showcase a subject navigating fitness routines alongside a foldable dual-screen device. The visual execution balances natural sunlight during outdoor segments with focused, controlled lighting, highlighting the portability and integration of the tech within a high-energy fitness context.
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