Planet Fitness: Repisode 3 – Cheat Day
Brand
Date
Jun 2023
Description
Planet Fitness introduces the third installment of its digital series, Repisode 3 – Cheat Day, continuing the brand's exploration of fitness club culture. The commercial features a lighthearted, observational exchange between two gym members, framed within the high-contrast purple and yellow environment of the club. Developed by BarkleyOKRP, the project leverages a vertical format tailored for mobile engagement, specifically highlighting the high school summer pass initiative. The production utilizes live-action technique and a polished aesthetic to maintain consistent visual clarity throughout the short-form narrative.
Style
Vertical, Commercial, Polished
Industries
Color
Jet Black
Magenta
Pure White
Background
Gym
Context
TVC / TV Commercial
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