Planet Fitness: Gym Everyday
Brand
Date
Nov 2025
Description
Planet Fitness presents Gym Everyday, a commercial spot that highlights the inclusive atmosphere of the brand's gym facilities. The film transitions between everyday cafe settings and high-energy workout spaces, documenting a range of fitness routines from treadmill training to guided leg presses. Produced by Eric Tom & Bruce, the project utilises a live-action technique to capture a diverse group of members utilizing the club’s signature wellness equipment. The visual language relies on dynamic framing and natural lighting to emphasize the gym's accessible environment.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Magenta
Pure White
Background
Gym
Context
TVC / TV Commercial
Associated creatives
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