Supercell
Supercell's humorous, cinematic video game campaigns across sports and gaming
Featured Supercell projects
This week's top Supercell projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Supercell · Brawl Stars
Supercell’s latest commercial for Brawl Stars leans into a humorous narrative, featuring actor John Cena engaged in high-stakes mobile gaming on the deck of a yacht. The spot captures the intensity of the experience as Cena celebrates a win with theatrical enthusiasm, leading to a comedic moment where his device is inadvertently launched into the sea. Executed with a live-action technique, the project utilizes natural light to capture the bright, open-water setting. Post-production and VFX were managed by Brickyard to refine the cinematic quality of the final footage.
Supercell · Clash Royale – Bones and Organs
Supercell delivers a surreal, comedic medical autopsy in this spot for the video game Clash Royale. The narrative unfolds within a clinical hospital operating room, where surgical staff and a cartoon skeleton collaborate to supply an army with organic parts. Produced by Dummy Films, the commercial utilizes a live-action technique to ground the character-driven humor. The visual palette remains sterile and clean, contrasting the surgical environment with the stylized animation. Post-production and VFX are managed by Max Cooper, with sound design from Arcade Edit.
Supercell · Unleash Harmony
Supercell explores a departure from high-octane gaming in this campaign, Unleash Harmony. Featuring celebrity chef Gordon Ramsay, the spot follows a character-led journey as he navigates a series of pastoral and domestic environments in search of tranquility. The production, supported by agency Uncommon, employs a live-action technique that balances clean, polished compositions with natural daylight. Arts & Sciences led the production, while ELMNTL handled post-production and VFX to refine the humorous, cinematic narrative arc across several distinct settings.
Supercell · Inferno Dragon Evolution
Supercell explores the high-stakes world of character progression in the Inferno Dragon Evolution campaign. The film stages a boardroom negotiation where a tenacious agent lobbies on behalf of his client—a green dragon decked in medieval armor—to a skeptical panel of corporate executives. Produced by Outsider with creative direction by Uncommon Creative Studio, the commercial blends live-action technique with character-driven narrative. The piece leans into a cinematic aesthetic, using warm lighting and dense office set design to ground the animated character within a corporate environment.
Supercell · Clash Royale bones
Supercell’s latest commercial for Clash Royale leans into a surreal, humorous narrative set within the clinical confines of a hospital morgue. Bringing the game's mechanics to life, the film features medical professionals tasked with harvesting bones from a cartoon skeletal character. Developed by Uncommon Creative Studio Stockholm in collaboration with Packer Productions, the spot utilizes a live-action technique to juxtapose a sterile surgical environment with the absurdity of a skeletal army building process. The result is a concise, documentary-style execution that highlights the game's lighter side through high-contrast lighting and meticulous art direction.
Supercell · In Brawl Stars, You Can!
Supercell brings its mobile title to life in this commercial, "In Brawl Stars, You Can!" The campaign juxtaposes the high-energy, chaotic nature of gameplay with humorous real-world consequences, moving between live-action vignettes and animated sequences featuring familiar characters like Nita and her bear. Blending live-action technique with 3D render/CGI elements, the work relies on sharp sound design by Wave Studios NY to underscore its comedic pacing. The execution bridges the gap between digital interaction and physical space, grounding the fast-paced action of the video game within everyday environments.
Supercell · Clash-O-Ween
Supercell celebrates the seasonal Clash-O-Ween event with this 3D animated commercial, bringing the game's recognizable world to life through a cinematic lens. The project leans into a moody aesthetic, utilizing low-key lighting and atmospheric blue tones to transform the village environment into a high-stakes, shadowy landscape. Produced with creative input from DAVID New York and Wade, the film integrates intricate digital rendering with sharp VFX and visceral sound design. The sequence captures the high-energy, exaggerated expressions of the characters as they navigate the stormy, night-bound narrative.
Supercell · Unavailable Players
Supercell explores the intersection of mobile gaming and sports culture in its latest campaign, Unavailable Players. The film features Brazilian footballer Ronaldo Nazario in a residential setting, discussing the Clash of Clans experience while maintaining a relaxed, conversational tone. The production prioritizes a clean, live-action aesthetic, utilizing natural light to frame the subject within a warm, domestic environment. The spot focuses on the integration of the mobile gaming interface, capturing the casual interaction between the talent and the game.
Supercell · SpongeBob, Brawl Stars, and... John Cena
Supercell elevates its Brawl Stars mobile gaming franchise in this comedic commercial spot. Starring actor John Cena, the film captures a high-energy interaction aboard a yacht, blending live-action technique with in-game footage. Developed by agency DAVID New York, the spot moves between intimate close-ups of mobile gameplay and wide shots of the maritime setting. The production maintains a clean, polished aesthetic, utilizing natural light to frame the performance.
Supercell · The Strongest Man with the Heaviest Phone Case
Supercell explores the intersection of mobile gaming and physical performance in this commercial for Clash Royale. The spot features professional strongman Eddie Hall, who navigates a series of humorous challenges while wielding an oversized fifty-pound phone case, blending live-action technique with high-energy pacing. The project captures public interactions across various settings, from gym environments to the streets of Las Vegas. The campaign was developed by agency DAVID New York, with production handled by Whiskey Bear and Street Factory. Additional creative contributions include post-production by Tunnel Post and original music and sound design by Yessian Music.
Supercell · Lose If You Dare
Supercell’s latest commercial, 'Lose If You Dare,' leans into a cinematic, atmospheric aesthetic to introduce a high-stakes narrative. The campaign captures a group of friends gathering in a dimly lit living room to investigate a rumor about a cursed mobile game, utilizing low-key chiaroscuro lighting to build tension throughout the live-action spot. Developed by agency partners DAVID New York, the project blends moody, deliberate pacing with a grounded, intimate setting. Production was handled by Eleanor, with post-production and visual effects provided by Noise Studios and Trafik, and audio finishing by Yessian Music.
Supercell · Unleash Harmony
For the Unleash Harmony campaign, Supercell partners with agency Uncommon and production house Arts & Sciences to create a cinematic commercial featuring Gordon Ramsay. The project moves between stark outdoor settings and domestic environments, juxtaposing a pastoral hillside landscape with the interior of a modern home. The film utilizes natural light and intimate close-up framing to anchor the narrative. By blending these pastoral visuals with live-action technique, the commercial establishes a distinct tonal shift from the outdoor sequences to the domestic kitchen scenes.
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