Planet Fitness: Strong Pop
Brand
Date
Feb 2025
Description
Planet Fitness presents Strong Pop, a commercial spot highlighting the gym's accessible atmosphere. The film features a direct-to-camera address from a member, set against the backdrop of a standard workout floor. Produced by Eric Tom & Bruce, the project leans into a clean, live-action aesthetic. The visual execution utilizes the brand's signature purple and yellow color palette, captured in a brightly lit, high-traffic gym environment.
Style
Horizontal, Commercial, Clean
Industries
Color
Light Grey
Jet Black
Background
Gym
Context
TVC / TV Commercial
Associated creatives
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