Planet Fitness
Strong Pop
Brand
ProjectStrong Pop
Date
Feb 2025
Description
This commercial for Planet Fitness, titled Strong Pop, leans into a high-energy gym environment, featuring a lead subject speaking directly to the camera while utilizing treadmill equipment. The spot highlights the brand's signature purple and yellow facility aesthetics while maintaining a focused, brightly lit atmosphere. The production, handled by Eric Tom & Bruce, utilizes a live-action technique to capture the gym setting, incorporating various patrons in the background. The visual execution emphasizes a clean, commercial look through deliberate framing and overhead lighting.
Style
Horizontal, Commercial, Clean
Industries
Fitness
Color
Light Grey
Jet Black
Background
Gym
Context
TVC / TV Commercial
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