Planet Fitness: Repisode 1 – New Lewk
Brand
Date
Jun 2023
Description
Planet Fitness introduces 'Repisode 1 – New Lewk,' an episodic project that follows a group of diverse young adults navigating interactions within a gym setting. The narrative centers on comedic, conversational moments set against the backdrop of a modern fitness club. The project features live-action technique and a clean visual aesthetic, focusing on active lifestyle apparel and the energy of the gym environment. Developed by agency partners BarkleyOKRP with production handled by Cardboard Spaceship, the commercial content utilizes indoor lighting to maintain a bright, contemporary tone.
Style
Horizontal, Commercial, Clean
Industries
Background
Gym
Context
Social Media / Short Form Video
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