Planet Fitness: Gym Squad
Brand
Date
Nov 2025
Description
Planet Fitness introduces the Gym Squad, a commercial campaign spotlighting a diverse cast of characters navigating their health club routines. By focusing on archetypes such as 'Molly the Machine' and 'Dancing Dave,' the project utilizes live-action technique and humorous framing to contrast individual workout styles within a modern fitness environment. Produced by Eric Tom & Bruce, the project features clean, brightly lit visuals that maintain an energetic pace across the horizontal commercial format. The graphic-driven character introductions lean into a lighthearted tone, establishing each squad member through their specific gym personality.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Jet Black
Pure White
Royal Blue
Background
Gym
Context
TVC / TV Commercial
Associated creatives
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