Planet Fitness
Tiny Gym
Brand
ProjectTiny Gym
Date
Feb 2025
Description
Planet Fitness presents Tiny Gym, a commercial spot that captures the activity of a fitness facility. The narrative focuses on a central subject navigating a brightly lit gym environment, defined by the brand's signature purple and yellow color palette. Produced by Eric Tom & Bruce, the project utilizes live-action technique to document members interacting with exercise equipment and gym staff. The work leans into a clean visual aesthetic to showcase the daily atmosphere of the space.
Style
Vertical, Commercial, Action, Clean
Industries
Fitness
Color
Navy
Blush
Background
Gym
Context
TVC / TV Commercial
Associated creatives
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