Planet Fitness: Tiny Gym
Brand
Date
Feb 2025
Description
Planet Fitness presents Tiny Gym, a commercial spot that highlights the energy and atmosphere of their workout facilities. The piece follows a member navigating a brightly lit gym environment defined by the brand's signature purple and yellow color palette. Directed and produced by Eric Tom & Bruce, the project leans into a clean, live-action aesthetic. The narrative centers on a walk-through of the gym floor, showcasing diverse members interacting with exercise equipment and staff, captured through a rhythmic, active camera track.
Style
Vertical, Commercial, Action, Clean
Industries
Color
Navy
Blush
Background
Gym
Context
TVC / TV Commercial
Associated creatives
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