Planet Fitness: The Sas-Squad
Brand
Date
Jan 2025
Description
In this commercial project for Planet Fitness titled 'The Sas-Squad,' the brand leans into a comedic, character-driven narrative set within the confines of a gym. The live-action technique captures the vibrant, branded environment as a series of gym archetypes are introduced alongside a person in a Sasquatch costume. Developed by agency Bensimon Byrne, the production features a high-energy gym interior defined by the brand's signature purple and yellow palette. The project involved post-production work by Rooster Post Production and Alter Ego, with music and sound design provided by Berkeley Inc. and production services handled by Partners Film.
Style
Horizontal, Commercial
Industries
Color
Jet Black
Camel
Background
Gym
Context
TVC / TV Commercial
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