Planet Fitness: Repisode 2 – Gym Bros
Brand
Date
Jun 2023
Description
Planet Fitness presents this commercial campaign, capturing a casual exchange between two gym-goers within a high-traffic workout facility. The spot leans into a grounded aesthetic, utilising live-action techniques and natural light to maintain a clean, accessible atmosphere throughout the workout floor. Developed by agency BarkleyOKRP with production by Cardboard Spaceship, the creative focuses on the routine interactions common to fitness culture. The edit, managed by Whitehouse Post, balances the dialogue with the surrounding gym environment, while sound design from Post Haus and Primary completes the production.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Background
Gym
Context
Advertising Campaign
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