Dunhill

Aug 2026

For the Fall 2026 ad campaign, Dunhill reaffirms its position at the apex of menswear through a masterclass in editorial minimalism. Under the guidance of creative director Simon Holloway, the project strips away the noise to place an unwavering focus on the architectural precision of British tailoring. Captured through the lens of photographer Ethan James Green, the visual narrative is defined by a polished aesthetic that feels both timeless and contemporary. The campaign leans into a monochromatic palette, utilizing soft light to accentuate the rich, tactile depth of layered double-breasted jackets, waistcoats, and fine-knit turtlenecks. By utilizing a minimal grey seamless background, the imagery centers the model, allowing the intricate construction of each garment to take center stage. The styling by Tom Guinness serves as a deliberate study in restraint, where subtle accents like a dark pocket square or a sleek leather document folio communicate luxury through utility rather than artifice. This commercial production successfully bridges the gap between heritage menswear and modern sensibilities, creating a cohesive visual language that feels inherently sophisticated. With a diverse ensemble of talent cast by Piotr Chamier, the work captures a refined, masculine elegance, proving that when the execution is this precise, the garments themselves provide the most compelling story of the season.

Editorial, Commercial, Polished

Soft Light

Luxury Fashion Houses, Menswear, Fashion