Gant’s F7W 2026 campaign leans into a cinematic, narrative-driven aesthetic, showcasing the brand's latest menswear collection. Directed by Ethan James Green with cinematography by Colt Seman, the production frames actor Theo James across a series of environments, moving from the interiors of a classic diner to open city streets.
The project emphasizes clean, tailored silhouettes, focusing on coats, shirts, and ties. Styled by Mary-Anna Kearney, the visual direction utilizes a live-action technique to establish a composed and deliberate pace. Production was handled by Pepper Made, with additional contributions from prop stylist Julia Wagner and groomer Nadia Altinbas.
