Abercrombie & Fitch
90s Minimalism
Brand
Project90s Minimalism
Date
Aug 2026
Description
Abercrombie & Fitch presents 90s Minimalism, a menswear editorial campaign focusing on clean tailoring and relaxed silhouettes. Photographed by Egan Parks, the series leans into an editorial aesthetic characterized by structured compositions and a muted, earthy color palette. Featuring model Djairo Mulder, the imagery explores vintage-inspired themes through a lens of contemporary minimalism. With makeup by Nicole Chew, the campaign utilizes varying natural light—from soft daylight to sharp geometric shadows—to highlight the texture of linen, bouclé, and knit fabrics against architectural stone backdrops.
Style
Vertical, Editorial, Minimalist
Techniques
Natural light
Industries
Menswear
Color
Off-White
Associated creatives
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