Oliver Peoples: Roger Federer

Jun 2026

This commercial campaign for Oliver Peoples spotlights tennis athlete Roger Federer in a series of vignettes set against the backdrop of Rome. Directed by Pari Dukovic, the production captures a balance between formal elegance and athletic performance, moving between tuxedo-clad scenes and active sequences on a clay court. Cinematography by Jan Mettler utilizes the city’s classic architecture and statues to anchor the narrative, framed through a warm, cinematic aesthetic. Art direction by Fabian Niklaus and set design by RNF Design provide the structural context, with fashion styling by Jim Moore and grooming by Nathanael Roethlisberger defining the visual polish of the live-action execution.

Vertical, Cinematic, Warm

Eyewear

Public Square

Advertising Campaign