Oliver Peoples
Roger Federer
Jun 2026
Oliver Peoples partners with Roger Federer for a commercial campaign captured on location in Rome. The film transitions between the athlete’s professional identity on the tennis court and a more formal aesthetic, highlighting the eyewear brand's integration into diverse environments. Directed by Pari Dukovic, the production leans into a cinematic visual language through polished color grading and the use of natural light. Cinematography by Jan Mettler highlights the contrast between the textures of clay courts and the historical depth of Roman architecture. Art direction by Fabian Niklaus and set design by RNF Design frame these environments, while fashion styling by Jim Moore and grooming by Nathanael Roethlisberger define the dual-look aesthetic. The project utilizes live-action techniques to emphasize the interplay between sharp detail and warmth within its sunny, outdoor setting.
Vertical, Cinematic, Warm
Eyewear
Public Square
Advertising Campaign
