Jacques Marie Mage

May 2026

For the Jacques Marie Mage Spring 2026 ad campaign, the luxury eyewear brand leans into a gritty, cinematic visual language that bridges the gap between high-fashion editorial and raw, street-level intensity. Directed and photographed by Steven Klein, the campaign features a cast including icon Lauren Hutton, whose presence brings a sophisticated, timeless edge to the collection. The imagery, steered by creative directors Jérôme Jacques Marie Mage and Haider Ackermann, prioritizes tactile storytelling. Throughout the series, the aesthetic is defined by low-key chiaroscuro lighting and the deliberate use of studio strobe techniques, which carve out the sharp, geometric frames against a recurring, urban chain-link fence motif. The juxtaposition of luxury textures—plush faux-fur, finely stitched black leather, and crisp collared shirts—against these industrial backdrops creates a sense of tension that feels both spontaneous and meticulously staged. This project is a masterclass in atmospheric portraiture, utilizing saturated blue monochromatic palettes and high-contrast shadow play to transform eyewear into a vehicle for dramatic character study. By highlighting vibrant red lip accents and the precise interplay of light and geometry, the campaign establishes a bold, graphic signature. Ultimately, this collection of work reads as a sophisticated exploration of identity, perfectly capturing the uncompromising craftsmanship and distinct, rebellious spirit inherent to the Jacques Marie Mage brand identity.

Editorial, Vertical, Moody

Eyewear

Advertising Campaign