Zadig & Voltaire

Aug 2026

Zadig & Voltaire leans into a distinctively polished aesthetic for their latest eyewear campaign, featuring Lila Moss as the central muse. This fashion-forward collaboration captures the brand's quintessential rock-chic sensibility while pivoting toward a more refined, sophisticated lens. Through the creative direction of Dan Sablon, the project masterfully balances high-fashion editorial rigor with the accessible allure of lifestyle photography. Photographer Francesc Planes utilizes soft light and beauty light techniques to draw out the intricate details of the eyewear, from gradient-tinted lenses to classic tortoise-shell frames. The visual storytelling oscillates between relaxed, aspirational moments in a neutral-toned hotel suite and crisp, focused portraits that highlight the craftsmanship of the accessories. By layering textures like metallic leather and sequined fabrics against a backdrop of understated elegance, the campaign creates a cohesive narrative that feels both aspirational and grounded. The deliberate use of live-action techniques brings a sense of immediacy to the frames, ensuring the product remains the focal point while maintaining the brand's status as a leader in the luxury eyewear sector. This series successfully bridges the gap between commercial utility and artistic editorial style, solidifying Zadig & Voltaire's authority in defining the contemporary eyewear look with effortless, warm, and highly polished imagery that resonates with a modern fashion-conscious audience.

Editorial, Lifestyle, Commercial, Warm

Live-action Technique, Soft Light

Eyewear, Fashion