Sportmax

Sportmax · Pre Fall 2024 Lookbook

The Sportmax Pre Fall 2024 lookbook presents a precise study in contemporary tailoring and tactile materiality. Across the series, the collection balances structured silhouettes—ranging from oversized blazers and leather trench coats to sharp, double-breasted pea coats—with fluid, shimmering textures such as crystal-embellished mesh and lustrous satin. Photographed by Annemarie Kuus, the imagery leans into a minimalist aesthetic, utilizing clean, seamless backdrops and diffused, soft lighting to elevate the garment construction. Art direction by Heiko Keinath and fashion direction by Elodie David Touboul ensure a cohesive visual language, punctuated by deliberate styling choices like futuristic eyewear and geometric leather accessories. The editorial frames these pieces with a focus on refined finish and subtle tonal layering.

Sportmax · Dir. Mario Sorrenti

Sportmax · Sportmax

Sportmax · Sportmax Resort 2026

Sportmax presents its Resort 2026 collection through a series of crisp editorial portraits, foregrounding the house’s focus on sharp tailoring and structured silhouettes. Photographed by Boris Ovini, the campaign leans into a minimalist aesthetic, setting models including Bebe Parnell against simple, draped fabric backdrops in a palette of cream, lavender, and blue. The imagery emphasises textural contrasts, from glossy crocodile-embossed leathers and structured denim to fluid pinstripe wools. Fashion styling by Jacob K anchors the collection with utilitarian accessories and oversized tailoring, captured under soft natural light. Hair styling by Marco Minunno and makeup by Luca Cianciolo provide a polished finish across the series, which was cast by Andrea Prato and Daniel von der Graf.

Sportmax · Sportmax S/S 25 Lookbook

Sportmax presents the S/S 25 lookbook, a collection that emphasises contemporary tailoring and minimalist silhouettes. Photographed by Ulrich Knoblauch, the imagery features models Apolline Rocco Fohrer and Rejoice Chuol against a stark, seamless white backdrop. The series leans into editorial aesthetics with a focus on high-contrast textures, ranging from sequin-embellished midi dresses to structured denim and ribbed knitwear. The styling by Jacob K utilises bold, sculptural accessories and architectural belts to define the collection's lines. Technical execution relies on clean studio lighting, incorporating elements of chiaroscuro to highlight fabric details and garment construction. Hair by Franco Gobbi and makeup by Vanessa Icareg provide a polished, neutral finish, while casting direction was managed by Andrea Prato and Daniel von der Graf.

Sportmax · Sportmax S/S 2025 Campaign

The Sportmax S/S 2025 campaign presents a series of monochromatic fashion portraits featuring models Jeanne Cadieu and Rejoice Chuol. Captured with an analogue film aesthetic, the imagery leans into a minimalist studio environment to highlight the textures of satin gowns, structured tailoring, and accessories. Photographer Sam Rock employs high-contrast lighting and clean framing to emphasize the architectural lines of the collection. Art direction by SJ Todd anchors the campaign, with fashion styling by Katie Burnett, hair by Olivier Schawalder, and makeup by Yadim. The work maintains a consistent editorial tone, utilizing sharp contours and expressive posing to define the season’s visual identity.

Sportmax · Fall-Winter 2026 Campaign

Sportmax presents its Fall-Winter 2026 campaign, a series of fashion editorials focused on sharp tailoring and architectural silhouettes. The project features models Bebe Parnell and Caitlin Tamsyn Soetendal in a variety of structured garments, including oversized leather outerwear, pinstripe vest tops, and metallic chainmail designs. Photographed by Robin Galiegue with styling by Jacob K, the campaign leans into a clean, editorial aesthetic. The imagery prioritizes strong monochrome tones and minimalist compositions, frequently utilizing natural light and vintage automotive elements to emphasize the sculptural quality of the apparel.

Sportmax · Sportmax F/W 2026 Campaign

Sportmax presents the Fall/Winter 2026 campaign, an editorial showcase captured by photographer Robin Galiegue. The imagery leans into a clean, hard-light aesthetic, grounding the collection against the stark lines of a vintage sports car. Fashion Editor and Stylist Jacob K pairs tailored wool outerwear with textural contrasts, including open-weave mesh and leather components. The project features model Bebe Parnell, with hair styling by Lukas Tralmer and makeup artistry by Hiromi Ueda. Casting was managed by Piergiorgio Del Moro.

Sportmax · Sport Max Resort 2027 Lookbook

Sportmax presents the Resort 2027 collection in an editorial lookbook shot by photographer Ava Van Osdol. The series centres on model Sabryna Oliveira, showcased against a backdrop of stark concrete architecture, clean minimalist interiors, and poolside settings. The imagery channels a precise, graphic aesthetic, alternating between soft, diffused light and the high-contrast intensity of direct flash photography. Featuring hair by Marco Minunno and makeup by Martina D'andrea, the lookbook highlights the collection's focus on fluid silhouettes and intricate fringe detailing. With casting by Daniel von der Graf, the project leans into a structural, architectural narrative that complements the designer fashion focus of the collection.

Sportmax · Summer Ceremony

Sportmax leans into the intersection of architectural precision and fluid movement in the Summer Ceremony collection, a campaign that masterfully captures the essence of luxury fashion through a lens of stark, geometric minimalism. Photographer Ava Van Osdol utilizes high-contrast natural light and calculated shadow play to turn the brand’s latest silhouettes into sculptural studies, placing models Emaan Zishan and Valerie Margareta against a backdrop of stark, sun-drenched architectural panels. The editorial project thrives on a balance between the organic softness of draped fabrics and the rigid, high-fashion edges of the setting. With styling by Léopold Duchemin, the garments—ranging from fringe-accented dresses to pieces defined by intricate gold hardware—are elevated by the clean lines and crisp framing that define this visual narrative. The creative output is a testament to meticulous preparation, with casting directors Andrea Prato and Daniel von der Graf selecting talent whose presence commands the frame. Supporting the aesthetic, hair stylist Marco Minunno and makeup artist Arianna Cattarin lean into a polished, understated beauty direction that keeps the focus firmly on the interplay of fabric and light. By blending editorial portraiture with an airy lifestyle sensibility, the project achieves a sophisticated, contemporary rhythm that feels both timeless and sharp, showcasing a seamless harmony between garment structure and the surrounding environment.

Sportmax · Sportmax S/S 2026 Campaign

The Sportmax S/S 2026 campaign leans into an architectural aesthetic, pairing structured luxury fashion with stark, minimal interior settings. Photographed by Robin Galiegue, the series features model Jacqui Hooper styled in fluid silhouettes and clean, tailored garments that contrast against raw concrete textures. The imagery utilizes natural light and soft, diffused illumination to highlight the interplay between fabric movement and architectural form. With fashion styling by Jacob K, hair by Damien Boissinot, and makeup by Hiromi Ueda, the campaign maintains a polished, editorial tone. Casting for the project was directed by Piergiorgio Del Moro.

Sportmax · Spring 2026 Ad Campaign

The Sportmax Spring 2026 campaign leans into a dialogue between soft, fluid textiles and the rigid geometry of brutalist architecture. Captured in Paris, the series features a series of editorial portraits and commercial shots that utilize natural light to emphasize the crisp tailoring of the collection. The imagery highlights the interplay of clean architectural lines, such as raw concrete pillars, against layered, sheer garments and structured leather pieces. Photographer Robin Galiegue helms the visuals, working alongside stylist Jacob Kjeldgaard to create a sophisticated, contemporary aesthetic. The production is rounded out by hair styling from Damien Boissinot and makeup by Hiromi Ueda, who utilize precise, minimalist grooming to complement the collection's bold accessories and sharp, monochromatic palettes.