Sportmax
Sportmax F/W 2026 Campaign
Brand
ProjectSportmax F/W 2026 Campaign
Date
Sep 2026
Description
Sportmax presents the Fall/Winter 2026 campaign, an editorial showcase captured by photographer Robin Galiegue. The imagery leans into a clean, hard-light aesthetic, grounding the collection against the stark lines of a vintage sports car. Fashion Editor and Stylist Jacob K pairs tailored wool outerwear with textural contrasts, including open-weave mesh and leather components. The project features model Bebe Parnell, with hair styling by Lukas Tralmer and makeup artistry by Hiromi Ueda. Casting was managed by Piergiorgio Del Moro.
Style
Vertical, Clean, Editorial, Cool
Techniques
Hard Light
Industries
Luxury Fashion Houses
Color
Light Grey
Jet Black
Medium Grey
Background
Clear Sky, Showroom
Context
Advertising Campaign
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