Sportmax
Sportmax F/W 2026 Campaign
BrandSportmax
ProjectSportmax F/W 2026 Campaign
Date
Sep 2026
Description
Sportmax presents its Fall/Winter 2026 campaign, a series of images that leans into a polished, futuristic aesthetic. The work features model Bebe Parnell positioned against a stark tarmac backdrop, emphasizing a clean, architectural approach to luxury fashion. Photographer Robin Galiegue utilizes hard light to capture sharp, high-contrast shadows that ground the structural silhouette of the collection. The imagery highlights layered tailoring and lattice knitwear, with fashion direction provided by Jacob K, hair styling by Lukas Tralmer, and makeup by Hiromi Ueda.
Style
Vertical, Commercial, Clean
Techniques
Hard Light
Industries
Designer Fashion
Color
Light Grey
Jet Black
Background
Clear Sky
Context
Advertising Campaign
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