Sportmax: Sportmax S/S 25 Lookbook

Apr 2025

Sportmax presents the S/S 25 lookbook, a collection that emphasises contemporary tailoring and minimalist silhouettes. Photographed by Ulrich Knoblauch, the imagery features models Apolline Rocco Fohrer and Rejoice Chuol against a stark, seamless white backdrop. The series leans into editorial aesthetics with a focus on high-contrast textures, ranging from sequin-embellished midi dresses to structured denim and ribbed knitwear. The styling by Jacob K utilises bold, sculptural accessories and architectural belts to define the collection's lines. Technical execution relies on clean studio lighting, incorporating elements of chiaroscuro to highlight fabric details and garment construction. Hair by Franco Gobbi and makeup by Vanessa Icareg provide a polished, neutral finish, while casting direction was managed by Andrea Prato and Daniel von der Graf.

Editorial, Vertical, Clean

Natural light

White Seamless

Lookbook