Sportmax
Sportmax S/S 25 Lookbook
Apr 2025
The Sportmax S/S 25 Lookbook presents a contemporary collection defined by structured silhouettes and precise tailoring. Captured against a seamless white studio backdrop, the imagery utilizes clean lighting to accentuate the textures of denim, ribbed knits, and sequinned fabrics. Photographer Ulrich Knoblauch anchors the series with a focus on architectural lines and minimalist aesthetics. The collection is punctuated by bold accessories, including sculptural silver jewelry and statement belts, with styling by Jacob K. The lookbook features models Apolline Rocco Fohrer and Rejoice Chuol, with hair by Franco Gobbi and makeup by Vanessa Icareg. The resulting editorial work leans into a refined, monochromatic palette, highlighting a modern wardrobe through sharp, clean framing.
Editorial, Vertical, Clean
Natural light
Designer Fashion
White Seamless
Lookbook
