Sportmax

Feb 2024

The Sportmax Pre Fall 2024 lookbook presents a study in contemporary tailoring and tactile contrast. Through a series of studio portraits, the collection explores a palette of soft pastels and monochromatic neutrals, emphasizing the interplay between structured garments and fluid fabrics. Photographed by Annemarie Kuus, the imagery maintains a sharp, minimalist aesthetic that leans into clean, soft lighting to elevate the intricate textures of the pieces. From shimmering crystal-embellished mesh to high-shine patent leather and fine-knit cardigans, each composition is designed to highlight precise seam stitching and thoughtful construction. With art direction by Heiko Keinath and fashion direction by Elodie David Touboul, the series uses a restrained backdrop to ensure the focus remains on the garment silhouettes. The lookbook is rounded out by grooming from hair stylist Kalle Eklund and makeup artist Adrien Pinault, featuring models Anouk Smits and Sara Caballero.

Editorial, Vertical, Clean

Designer Fashion

White Seamless

Lookbook