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Model wearing a dark sleeveless top and wide-leg trousers posing in front of a white radiator and wall background.
Close-up of a beige leather garment cinched with a matching buckled strap and sculptural rosette detail.
Close-up detail of a model wearing a light pink knit cardigan and embellished crystal mesh skirt for Sportmax.
Model wearing a neutral beige leather coat and matching trousers against a clean white seamless background.
Model wearing a pastel pink double-breasted blazer with a matching rose belt over a peach collared shirt
Model in black suit with oversized blazer and flared trousers posing against white seamless background
Model wearing a lilac off-the-shoulder long-sleeved satin midi dress with pointed slingback flats against a white seamless studio background.
Model wearing a pink cardigan with white faux fur collar and textured sheer pants against a light background
Model in a sheer mesh crystal dress posing against a plain light grey studio backdrop for Sportmax
Model standing against a plain white interior wall wearing a blue patterned midi dress with black straps.
Model wearing a camel coat and sunglasses holding a light handbag against a white background
Model wearing a textured knit top, mini skirt, and white tights against a white wall.
Model wearing a black leather trench coat, white collared shirt, and dark sunglasses against a dark textured backdrop.
Model in cream blazer and sunglasses seated on a stool against a plain background for Sportmax Pre Fall 2024 lookbook.
Model in crystal mesh sleeves holding a structured black leather handbag with a silver metal handle against a white backdrop.
Model wearing a beige sleeveless knit turtleneck, zip-front skirt, brown leather belt, and futuristic yellow sunglasses.
Model posing in a white sleeveless shift dress, opaque white tights, and white open-toe slides against a white wall with a radiator.
Model wearing a dark navy double-breasted coat over a light blue collared shirt against a pale studio backdrop.
Model seen from behind wearing a fitted sheer rhinestone mesh long-sleeve dress against a pale backdrop.
Model wearing dark sunglasses, sheer mesh top, and black midi skirt holding a black leather shoulder bag against a white backdrop.
Model wearing a dark sleeveless top and wide-leg trousers posing in front of a white radiator and wall background.
Close-up of a beige leather garment cinched with a matching buckled strap and sculptural rosette detail.
Close-up detail of a model wearing a light pink knit cardigan and embellished crystal mesh skirt for Sportmax.

Sportmax Pre Fall 2024 Lookbook 2024

About

The Sportmax Pre Fall 2024 lookbook presents a precise study in contemporary tailoring and tactile materiality. Across the series, the collection balances structured silhouettes—ranging from oversized blazers and leather trench coats to sharp, double-breasted pea coats—with fluid, shimmering textures such as crystal-embellished mesh and lustrous satin. Photographed by Annemarie Kuus, the imagery leans into a minimalist aesthetic, utilizing clean, seamless backdrops and diffused, soft lighting to elevate the garment construction. Art direction by Heiko Keinath and fashion direction by Elodie David Touboul ensure a cohesive visual language, punctuated by deliberate styling choices like futuristic eyewear and geometric leather accessories. The editorial frames these pieces with a focus on refined finish and subtle tonal layering.

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