Sportmax

Feb 2024

The Sportmax Pre Fall 2024 lookbook presents a study in contemporary tailoring and tactile contrast. Through a series of high-key studio portraits, the collection explores the interplay between structured silhouettes and delicate finishes, pairing heavy leather trench coats and wool pea coats with ethereal crystal-embellished mesh and pastel-toned knits. The imagery maintains a rigorous minimalist aesthetic, utilizing clean, seamless backdrops and soft, diffused lighting to foreground the precision of the garment construction. Photographed by Annemarie Kuus, the editorial direction by Elodie David Touboul and art direction by Heiko Keinath emphasize a refined, monochrome sensibility. From oversized blazers to form-fitting satin midi dresses, the styling integrates subtle hardware details and deliberate layering to create a cohesive, modern visual language. The session features hair styling by Kalle Eklund and makeup by Adrien Pinault, with models Anouk Smits and Sara Caballero providing the central focus across the series.

Editorial, Vertical, Clean

Designer Fashion

White Seamless

Lookbook