Sportmax: Pre Fall 2024 Lookbook

Feb 2024

The Sportmax Pre Fall 2024 lookbook presents a precise study in contemporary tailoring and tactile materiality. Across the series, the collection balances structured silhouettes—ranging from oversized blazers and leather trench coats to sharp, double-breasted pea coats—with fluid, shimmering textures such as crystal-embellished mesh and lustrous satin. Photographed by Annemarie Kuus, the imagery leans into a minimalist aesthetic, utilizing clean, seamless backdrops and diffused, soft lighting to elevate the garment construction. Art direction by Heiko Keinath and fashion direction by Elodie David Touboul ensure a cohesive visual language, punctuated by deliberate styling choices like futuristic eyewear and geometric leather accessories. The editorial frames these pieces with a focus on refined finish and subtle tonal layering.

Editorial, Vertical, Clean

White Seamless

Lookbook