Sportmax

Jul 2025

The Sportmax Resort 2026 campaign leans into a clean, minimalist aesthetic that emphasizes the architectural quality of the collection. Through a series of editorial portraits, the work juxtaposes sharp, structured tailoring—ranging from leather jackets and pinstriped blazers to coordinated denim sets—against fluid, draped fabric backdrops. Photographer Boris Ovini captures the collection using natural light, allowing for soft directional shadows that highlight the textures of both the garments and the gathered textiles. The project features fashion styling by Jacob K, hair styling by Marco Minunno, and makeup by Luca Cianciolo, all working to maintain a polished, uniform visual language across the series. Casting for the editorial was provided by Andrea Prato and Daniel von der Graf, with Bebe Parnell appearing as the primary model.

Editorial, Vertical, Clean

Natural light

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