Sportmax: Sportmax Resort 2026

Jul 2025

Sportmax presents its Resort 2026 collection through a series of crisp editorial portraits, foregrounding the house’s focus on sharp tailoring and structured silhouettes. Photographed by Boris Ovini, the campaign leans into a minimalist aesthetic, setting models including Bebe Parnell against simple, draped fabric backdrops in a palette of cream, lavender, and blue. The imagery emphasises textural contrasts, from glossy crocodile-embossed leathers and structured denim to fluid pinstripe wools. Fashion styling by Jacob K anchors the collection with utilitarian accessories and oversized tailoring, captured under soft natural light. Hair styling by Marco Minunno and makeup by Luca Cianciolo provide a polished finish across the series, which was cast by Andrea Prato and Daniel von der Graf.

Editorial, Vertical, Clean

Natural light

Lookbook