Sportmax: Spring 2026 Ad Campaign

Feb 2026

The Sportmax Spring 2026 campaign leans into a dialogue between soft, fluid textiles and the rigid geometry of brutalist architecture. Captured in Paris, the series features a series of editorial portraits and commercial shots that utilize natural light to emphasize the crisp tailoring of the collection. The imagery highlights the interplay of clean architectural lines, such as raw concrete pillars, against layered, sheer garments and structured leather pieces. Photographer Robin Galiegue helms the visuals, working alongside stylist Jacob Kjeldgaard to create a sophisticated, contemporary aesthetic. The production is rounded out by hair styling from Damien Boissinot and makeup by Hiromi Ueda, who utilize precise, minimalist grooming to complement the collection's bold accessories and sharp, monochromatic palettes.

Editorial, Vertical, Clean

Natural light

Advertising Campaign