Sportmax

Spring 2026 Ad Campaign

Brand

Sportmax

ProjectSpring 2026 Ad Campaign

Date

Feb 2026

Description

The Sportmax Spring 2026 ad campaign captures a refined interaction between high-fashion tailoring and raw, brutalist architecture. Photographed by Robin Galiegue in Paris, France, the editorial series leans into a minimalist aesthetic, juxtaposing fluid, draped fabrics and structured leather against stark concrete textures. Styling by Jacob Kjeldgaard emphasizes sharp silhouettes and clean lines, featuring a palette of cream, white, and bold burgundy. The campaign utilizes soft, natural light to highlight the textural details of the apparel and the deliberate, architectural composition of each frame, supported by hair from Damien Boissinot and makeup by Hiromi Ueda.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Context

Advertising Campaign