Sportmax presents this short-form commercial campaign directed by Mario Sorrenti. The project leans into an immersive, atmospheric aesthetic, utilising underwater live-action techniques to capture the movement of a model in a form-fitting gown.
The sequence relies on desaturated, cool-toned colour grading and backlighting to emphasise reflective textures within the water. The composition focuses on silhouettes to build a distinct visual narrative.
