Sportmax: Sportmax S/S 2026 Campaign
Brand
Date
Feb 2026
Description
The Sportmax S/S 2026 campaign leans into an architectural aesthetic, pairing structured luxury fashion with stark, minimal interior settings. Photographed by Robin Galiegue, the series features model Jacqui Hooper styled in fluid silhouettes and clean, tailored garments that contrast against raw concrete textures. The imagery utilizes natural light and soft, diffused illumination to highlight the interplay between fabric movement and architectural form. With fashion styling by Jacob K, hair by Damien Boissinot, and makeup by Hiromi Ueda, the campaign maintains a polished, editorial tone. Casting for the project was directed by Piergiorgio Del Moro.
Style
Editorial, Vertical, Clean
Industries
Color
Cream
Background
Office
Context
Advertising Campaign
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