Sportmax

Feb 2026

The Sportmax S/S 2026 campaign leans into an architectural aesthetic, pairing structured luxury fashion with stark, minimal interior settings. Photographed by Robin Galiegue, the series features model Jacqui Hooper throughout, highlighting a collection defined by fluid layering, tailored suiting, and sharp leather textures. The editorial approach utilizes clean natural light to emphasize the interplay between the garments and concrete textures. With fashion styling by Jacob K, the looks are rounded out by sleek hair styling from Damien Boissinot and striking makeup work by Hiromi Ueda. Casting for the project was led by Piergiorgio Del Moro, resulting in a cohesive visual direction across the set.

Editorial, Vertical, Clean

Luxury Fashion Houses

Office

Advertising Campaign