Sportmax

Feb 2026

The Sportmax S/S 2026 campaign leans into an architectural aesthetic, pairing structured luxury fashion with stark, minimal interior settings. Photographed by Robin Galiegue, the series features model Jacqui Hooper styled by Jacob K, focusing on clean lines and a desaturated palette that highlights fabric textures and tailoring. The project utilizes a combination of soft, diffused light and natural light to balance its editorial tone. With casting by Piergiorgio Del Moro, hair styling by Damien Boissinot, and makeup by Hiromi Ueda, the imagery presents a refined visual approach to the collection, grounded by concrete textures and sharp, deliberate compositions.

Editorial, Vertical, Clean

Luxury Fashion Houses

Office

Advertising Campaign