Sportmax

Feb 2025

The Sportmax S/S 2025 campaign explores a refined, minimalist aesthetic through a series of high-contrast monochrome portraits. Photographed by Sam Rock, the work centers on sharp tailoring and fluid satin textures, captured against neutral studio backdrops to emphasize clean lines and architectural silhouettes. Art direction by SJ Todd anchors the campaign, while fashion styling by Katie Burnett enhances the structural focus of the garments. The imagery, which incorporates a clean, analogue film quality, features models Jeanne Cadieu and Rejoice Chuol in a range of dynamic, expressive poses. Technical contributions from hair stylist Olivier Schawalder and makeup artist Yadim further define the editorial look, with casting directed by Piergiorgio Del Moro.

Vertical, Monochrome, Clean, Editorial

Analogue / film

Luxury Fashion Houses

Grey Seamless

Advertising Campaign