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Sportmax: Sportmax S/S 2025 Campaign

Brand
Sportmax
Date

Feb 2025

Description

The Sportmax S/S 2025 campaign presents a series of monochromatic fashion portraits featuring models Jeanne Cadieu and Rejoice Chuol. Captured with an analogue film aesthetic, the imagery leans into a minimalist studio environment to highlight the textures of satin gowns, structured tailoring, and accessories. Photographer Sam Rock employs high-contrast lighting and clean framing to emphasize the architectural lines of the collection. Art direction by SJ Todd anchors the campaign, with fashion styling by Katie Burnett, hair by Olivier Schawalder, and makeup by Yadim. The work maintains a consistent editorial tone, utilizing sharp contours and expressive posing to define the season’s visual identity.

Style

Vertical, Monochrome, Clean, Editorial

Techniques

Analogue / film

Industries
Luxury Fashion Houses
Color
Jet Black
Background

Grey Seamless

Context

Advertising Campaign

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